retail training
1 Day Retail Training
75% of Customers who recieve help from a sales assistant while in the dressing room will purchase !
This 1 day course can be delieverd in our offices or on site and is especially formulated for booutique owners, fashion buyers & sales teams.
CONTACT IICI OFFICE FOR TRAINING DATES & RATES
Complied by members of the Institute with a cumulative 100 years experience in the Boutique Business. As well as an introduction to the principles of tonal analysis, and seasonal colour, the basics of women's styling and dressing different body shapes, this course covers the seemingly logical areas of shop lay-out and flow, stock knowledge, constructive selling, window display and merchandising.
1) Understanding Colour and how it can affect how you buy and sell clothes
2) The Style Rules, Style Personalities and Dressing all body shapes
3) The Art of Selling, Merchandising and Customer Satisfaction

This is the only Retail Training Programme in the country dedicated solely to boutique owners, buyers and sales staff. Due to the intensity of the course, places are limited to 10. This ensures that all students benefit from the personal attention they require. Students receive a Retail Training Manual, a set of IICI tonal colour cards, an IICI Colour Wheel and an IICI Certificate on completion.
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“We are confident that your business will rapidly reap the financial rewards of this course with a more motivated team and happier customers who will return time and time again because of the high quality of service and knowledge provided by your sales team”.
Audrey Buckley IICI Co-Founder & Fashion Buyer.